Sponsorship Development
Increasing your success rate with sponsors involves preparing legitimate value propositions and identifying the logical sponsors. SEMgroup has experience developing mutually beneficial sponsor partnerships between companies and organizations. We execute a step-by-step approach to trigger sponsorship, matching clients with complementary companies who either donate or invest their funds for advertisements, in-kind trade-outs or longer-term social partnerships.
Our Philosophy
The SEMgroup's approach to Sponsorship Development for clients is shaped by five core marketing and sales guideposts:
- How strong is your brand and what is your competitive position in the market?
- How are various target-audiences segmented and what are the unique needs of each audience?
- What are your business objectives and how best can sponsor partnerships contribute?
- How best can we position sponsors to receive value for their investment?
- What is the appropriate marketing and sales mix?
The SEMgroup can work with you to:
- conduct an inventory and determine the value of your event’s sponsorable assets;
- prepare a demographic analysis and design and price an appropriate sponsorship package;
- develop sponsorship financial levels with a supporting-values list; and
- research optimal prospects and develop a primary target list.
SEMgroup associates are skilled at executing the sponsorship development plan, establishing initial and follow-up contact with prospects; setting appointments, implementing contracts and developing strategic relationships with key contacts.
For related services, we invite you to browse the links below:
| Communications Planning | Strategic Writing and Editing |
| Strategic Marketing | Media Relations |
| Public Outreach & Consultation | Web Design & Development |
