Media Relations and Marketing

At SEMgroup, we value the continuous development and maintenance of premium relationships with local, regional and national media contacts. Our history of activities and range of past clients reflects a firm understanding of the dynamics of print, electronic, digital and new media.

Our Philosophy At SEMgroup, we understand that public perception is a direct function of your ability to reach, engage and influence targeted audiences. We understand the first step toward successful media relations is the development of a media relations strategy that outlines key objectives, key messages, target media, media activities, and critical path and evaluation mechanisms.

Through public environment and market analysis, SEMgroup can help you identify and execute an effective “marketing mix” of tested and proven approaches, including traditional and new-media services and products.

Setting Us Apart SEMgroup offers extensive experience on both sides of the microphone, with past clients such as CHIN Radio, the Department of Canadian Heritage, the Department of National Defence, the Minister of Multiculturalism, the Congress of Entrepreneurs and Professionals, and the Public Service Commission. The firm was national media consultant to the acclaimed 2008 ASTA International Conference held at seven concurrent sites including the University of Ottawa and the Chateau Laurier.

We strive to maintain ties with key media contacts across Canada including print outlets like the Globe & Mail, the National Post, the Ottawa Citizen, the Windsor Star, Le Devoir, the Calgary Herald, and the Hill Times; radio, television and Internet media including CBC, CTV, CHIN and OMNI; as well as a range of non-government periodicals, and ethnic community newspapers and media sources.

We leverage our extensive network of media contacts to help you secure valuable coverage for your event—strategic tools geared to better achieve your individual or corporate goals, and ultimately increase your bottom line.

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